One fine day I walked into the Golden Swann jewelry store on Lincoln Way, just to feast my eyes on sparkling rubies, diamonds, and gold. Lucky for me, I was the first customer of the day, because owner Margareta Swann had time to tell me how Golden Swann Jewelers was established. Here’s her story: In 1969, newlyweds Margareta Swann and her husband arrived in Virginia City, Nevada, straight from Germany. When Margareta’s beloved mother (still in Germany) said: “Please find me some turquoise,” the Swanns were eager to please her. They went to Carson City to visit a renowned turquoise minor, Ted Johnson. Through Ted, they met the local jewelry artists—nearby Apache Indians! With Ted’s talent for “chopping” turquoise, the Native Americans’ artistry in combining turquoise and silver into breathtaking jewelry, and the Swann’s gift for marketing jewelry with honesty and goodwill, Golden Swann Jewelers was established.
Drop in, feast your eyes on the sparkling jewels, enjoy Margareta’s warm welcome—and tell her Sheila sent you.
I admire this woman of substance and style.
She is fantastic. What style!
Hi everyone! Thank you for your comments regarding my new friend, Margareta! Her dog’s name is Penelope and she is only 1 year old. She’s so mellow even I wasn’t afraid of her! Margareta doesn’t go online, but I’ll hand-deliver a copy of the post and your comments.
Is the beautiful dog yours, Sheila?
she is gorgeous.
Hi Suzy
Penelope appears to be “Margareta’s Golden Canine.”
Loved the origine story of the shop and of the Swann’s. Turquoise and silver have always been a fav of mine but all her beautiful stuff is a treat for the eyes!
I had the opportunity to speak with Margareta many moons ago when I stopped in after drooling over her Lladro figurines in the window. She was so warm and welcoming. We had a lovely chat. I’m so glad she’s still an integral person in our community.
Loved the story. I also love the dog. What’s the dog’s name?
What a great story, I will definitely stop by the store and look at the beautiful jewelry.