Writer Mary Boyle’s Marketing Get-up & Go!
Mary Boyle doesn’t just write children’s books; she actually sells them! In February alone, she was at five farmers’ markets and book fairs in the Sacramento-Roseville areas. Wow, Mary! How do you do it? “I go to lots of book fairs, festivals, and farmers’ markets. Most require a fee–and even an interview–so the real payoff is not just in money. I get ideas that tweak my creativity—like translating my books into Spanish, developing ‘board books’ for toddlers, and combining books with stuffed toys as ‘gift packs.’ Plus, we vendors become real friends. I admit, it’s only now, after three years of marketing, that I’m financially in the black. My real payoff is knowing I’m encouraging a love of books in children. There’s really no price tag on that kind of marketing.” Writers agree—writing is the fun part; marketing is the real work. Obviously, the secret to Mary’s marketing get-up-and-go is her love for the children her books are written for.
Writer Mary Boyle’s Marketing Get-up & Go! Read More »
