A Bright Idea: Remember “Marilyn’s Fashion-a-tions?”

In the 1980’s and 1990’s, I loved shopping at Marilyn’s Fashion-a-tions. As I admired up-to-date fashions, Marilyn would appear, wearing her million-dollar smile. How about this little number? she would say, showing me an outfit I would never have chosen for myself. Then, while I was in the dressing room, Marilyn would come to the curtained door and say, Try this belt, it’s the newest thing … or, This dress looks like you! When I wore Marilyn’s fashion-a-tions to work, the compliments flooded in! I still wear some of the treasures I found on those shopping sprees.

After 43 years, Marilyn and her daughter, Cheryl, closed up shop—a relaxing change for Marilyn, but such a loss for Auburn! Mother and daughter are still into fashion, though, writing and narrating commentary for fashion shows all over our area; and, as you can see, they still have their million-dollar smiles! 

11 thoughts on “A Bright Idea: Remember “Marilyn’s Fashion-a-tions?””

  1. Thank you all for your nice comments. I was very lucky to have a good following of customers that helped keep me in business for 43 years.

  2. Fascinating to know the back story on this shop, which I miss. When I started dating 3 yrs after my husband died, my daughters took me to Marilyn’s for a first date outfit. Whenever I picked something out, they would say “ No. That is an old lady outfit!” Marilyn’s daughter chimed in on the fun and I bought a beautiful long red flowered shift and the largest, sexiest red and gold dangly earrings I have ever worn ( and still wear)!
    Wendy Back

  3. I used to love shopping at Marilyn’s. I purchased a mother-of-the-bride dress for my daughter’s wedding at Marilyn’s. I really miss the shop when I’m window shopping in “uptown” Auburn. I’ve often wondered what she’s been up to. Thank you for the update, Sheila!

  4. What a lovely surprise! Walking by where their shop used to be I’ve wondered how they were doing. I too am still wearing the clothes I purchased at their shop. Glad to read that they are doing so well.

  5. Oh, how I loved just window shopping in Auburn. There were so many beautiful and interesting things to see. However, the place that stopped me in my tracks was Marilyn’s. I just loved looking at all the beautiful dresses and accessories. So very refined, feminine, and just out of this world dreamy. Even though I looked fresh out of the garden with dirt under my nails, no doubt, the few times I dared to cross the threshold , they treated me like a queen. Loved and wanted is the way they still make me feel.

  6. Margaret Maher

    Just wore a blouse I got there to a special occasion. (Someone else had the same pattern for her blouse 😊).

  7. I would have definitely shopped at their store. I miss the days of assistants offing their ideas for fashion. 🤗🌷

  8. Janice Johnson

    They definitely always have million-dollar smiles! I know they are proud of the fantastic business they created and operated for so many years.

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